The New Jersey and New York fashion communities, along with luxury retail circles nationwide, are mourning the tragic and sudden passing of Gina Curko. A trailblazing entrepreneur, internationally respected celebrity stylist, and dedicated community philanthropist, Gina passed away on Saturday, June 27, 2026.
Originally from North Bergen, New Jersey, and a long-time resident of Englewood Cliffs, Gina was best known as the brilliant founder, CEO, and creative engine behind SeeSaw, the highly acclaimed multi-million dollar luxury women’s fashion boutique based in Tenafly, New Jersey. Renowned for her sophisticated eye, her signature phrase—“See it… Saw it… Bought it…”—became the definitive pulse of tri-state area high fashion.
The Life and Couture Legacy of Gina Curko
In Memoriam: Gina Curko (June 27, 2026)
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Hometown Roots : North Bergen, New Jersey
Current Residence : Englewood Cliffs, New Jersey
Education : The Wood Tobe Coburn School (AOS, Business & Marketing)
Professional Legacy : Founder & CEO, SeeSaw Luxury Women’s Retailer (2003)
Prior Corporate Role : Merchandise Manager, The Neiman Marcus Group, Inc.
Signature Accolade : Local Community "#GameChanger" Award Recipient
Loving Marriage : Wed to her devoted husband on February 17, 2000
Cherished Children : Paydin and Harlowe Jean
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Forging an Empire of Personal Style
Gina’s journey into the upper echelons of corporate fashion began in the mid-1980s at The Wood Tobe Coburn School in New York City, where she earned her degree in Business, Management, and Marketing in 1987. She spent the next decade sharpening her elite merchandising instincts, culminating in a highly successful four-and-a-half-year tenure as a Merchandise Manager for The Neiman Marcus Group, Inc. from 1998 to 2002.
Driven by an unshakeable entrepreneurial spirit, Gina set out independently in January 2003 to revolutionize the boutique shopping experience. She launched SeeSaw with a bold, unprecedented mission: to move away from cold, traditional retail and instead create an ultra-exclusive style sanctuary where women could be expertly dressed from head-to-toe by personal, highly trained stylists.
Bringing European Exclusivity to American Soil
Over a celebrated 23-and-a-half-year run at the helm of SeeSaw, Gina transformed her boutique into a premier global style destination featured prominently in elite fashion publications like InStyle and Industry Magazine.
The SeeSaw Retail Standard
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[ The Diamond Hunt ] ---> Gina traveled to Paris and Milan bi-annually, sourcing
rare, unmapped European luxury brands before they ever
reached mainstream United States markets.
[ Elite Mentorship ] ---> Trained an expert in-house styling team to hand-curate
wardrobes specifically tailored to diverse female body types.
[ Community Fabric ] ---> Engineered high-end private viewings, seasonal trend galas,
and charitable fashion shows that unified the tri-state area.
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Gina lived for the thrill of the hunt, frequently texting clients directly with exclusive pieces she had uncovered across Europe. She took immense pride when clients messaged her back to report their curated outfits were an absolute “smash hit.” Her work earned her the prestigious local #GameChanger award, honoring both her economic resilience and her extensive contributions to local North Jersey charitable organizations.
A Devoted Family Woman and Unforgettable Spirit
While Gina was widely recognized as a powerhouse merchant and an irreplaceable “closet curator,” her truest devotions always remained anchored at home. She shared an enduring, beautiful marriage with her husband, whom she wed on February 17, 2000. Together, they built a life of warmth, elegance, and deep mutual respect in Englewood Cliffs.
Gina’s absolute crowning achievements were her two precious daughters, Paydin and Harlowe Jean. She poured her entire soul into watching them grow, instilling in them the same confidence, creative spark, and fierce independence that defined her own life. To her girls, she was not just a style icon, but an unshakeable protector and a mother who embodied grace under every circumstance.
"Self-described as 'addicted to all things beautiful,' Gina did not merely curate luxury clothes—she cultivated spaces where women could feel unshakeably authentic, beautiful, and dressed to kill."
Memorial and Legacy Arrangements
Gina Curko lived as a dreamer, a boundary-breaker, and a profoundly attentive friend who wove herself directly into the fabric of her community. She is survived by her devoted husband, her daughters Paydin and Harlowe Jean, her extended family, and an international network of fashion aficionados, designers, and clients whose lives were made immeasurably more beautiful by her presence.
The team at SeeSaw remains committed to honoring her legacy by upholding the exceptional standards of luxury, authenticity, and personal connection that Gina championed every single day. Official funeral protocols and Celebration of Life arrangements are currently being finalized by her family.